Social Media is probably one of the most important forms of marketing and customer engagement tools. Over the past year and a half, larger Canadian banks began to take a more active role on various social media platforms, increasing their engagement with clients. Personally, I found the Big Six to be slightly slow to get

TD Canada Trust has launched an application on Facebook to help Canadians to stick to their holiday budget and find the perfect gift for their friends and family. The application that TD launched is called the TD GiftFinder; the application can be found on TD Money Lounge. What the TD GiftFinder does is suggest unique

A few months ago while reviewing various banks Twitter Accounts, I came across BMO’s, and was pleasantly surprised how much their activity increased. BMO became a lot more active on Twitter, and in fact, they were making their overall presence in social media a lot larger. BankGuru reached out to BMO to speak about their

BMO InvestorLine has announced today the results of a new study, which reveals that a significant majority of online investors are turning to social media platforms for information on what they base their online investment decisions. What were these investors looking at? When the online investors were asked to identify the specific online properties they

With banks taking a more active role on social media, we are seeing several contest come into play. The form of social media we are seeing banks use more frequently nowadays is Twitter. TD has been on the Twitter scene for quite some time, in fact they are far more active than any other of

Last year we saw ING Direct introduce the THRiVE Chequing account, a no fee chequing account that answers all the needs clients have been asking for. Ever since the release of this chequing account, ING has been updating various aspects of the account to make it even more suitable for customers. One thing I love

Twitter has become one of the most popular social network sites across the world. Banks have slowly been taking advantages of various forms of social media to raise their awareness to customers. BMO Bank of Montreal has recently become more active on Twitter, showing the importance of using social media. With that said, BMO is