Friday Jul 25, 2014

ING Direct Canada – Banking in the Past?

17 September 2012

A few days ago I came across a video on Facebook from ING Direct Canada that I just had to share with everyone. In fact this is a new commercial from ING Direct.

The video has a description of “know someone still banking in the past? Share this video to help them stop

What I loved about the video was the correlation it made to banking.

Don’t just take my word on it, take a look at it below:

As you can see, the video has someone in a branch talking with a bank employee about a savings account and the fact that in order to get a better rate, you need to give them more money.

From there, she asks to if she would like a glass of water and goes to get her one from an old school water pump.

Of course this is to highlight what ING can offer you, especially in terms of savings accounts, but what makes it a great video is the fact that it was tied together so nicely.

The water pump was being used as it was an everyday item, which made it funny because you can relate it to how some people are stuck in the same bank, despite being faced with a terrible account or even worse, account fees that are just not necessary to have.

That said, I am hoping that despite the sale of ING Direct to Scotiabank we do not see them reverting to an “old fashioned” way of banking. It is highly doubtful, but the speculation is still there because anything can happen in the end, despite how much we hope for one outcome to happen.

What do you think of the recent ING Direct commercial?

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About the Author

Sensei

My favorite weapon of choice is the samurai sword. I use it to cut my chicken during dinner, cut my hair and periodically carve my name into stone when I am bored. I love meditating on top of a 15ft high pole and eating those sushi’s with smoked salmon on top. I love everything there is about Canada and everything financially related to Canadians. I write deily posts from Canadian Banks to Credit Card information.

Comments (2 )



Okane Wrote:

This ad arrives too late. ING of 2012 is no more the ING of 2007.
Since they started their chequing account service, they are no better than the big 5. Ok, I will be honest, ING is 0.1 to 0.2% better, but that’s it. 1.4% on ING’s TFSA, that more than half of what Canadian Western Bank and People Trust offers (3%).
In fact in this ad, ING is simply describing itself. ING is far behind now.

[Reply]

Yatti Wrote:

Let’s face it though the entire system sucks rate wise right now.. ING has always been at the forefront as evidence of them being the first to offer picture-cheque deposit.. It’s all going to come down to how much Scctia wants to mess with the model..

[Reply]

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