A few days ago I came across a video on Facebook from ING Direct Canada that I just had to share with everyone. In fact this is a new commercial from ING Direct.
The video has a description of “know someone still banking in the past? Share this video to help them stop”
What I loved about the video was the correlation it made to banking.
Don’t just take my word on it, take a look at it below:
As you can see, the video has someone in a branch talking with a bank employee about a savings account and the fact that in order to get a better rate, you need to give them more money.
From there, she asks to if she would like a glass of water and goes to get her one from an old school water pump.
Of course this is to highlight what ING can offer you, especially in terms of savings accounts, but what makes it a great video is the fact that it was tied together so nicely.
The water pump was being used as it was an everyday item, which made it funny because you can relate it to how some people are stuck in the same bank, despite being faced with a terrible account or even worse, account fees that are just not necessary to have.
That said, I am hoping that despite the sale of ING Direct to Scotiabank we do not see them reverting to an “old fashioned” way of banking. It is highly doubtful, but the speculation is still there because anything can happen in the end, despite how much we hope for one outcome to happen.
What do you think of the recent ING Direct commercial?
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