TD Canada Trust has done it again! For the 7th year in a row, TD Canada Trust has been awarded the top ranking in customer satisfaction among the Big Five banks by J.D. Power and Associates 2012 Canadian Retail Banking Customer Satisfaction Study!
TD Canada Trust ranked the highest in overall customer satisfaction among the Big Five ranking the highest in all 7 categories, with a score of 769. which includes:
- Account activities
- Account information
- Product Offerings
- Financial advisor
- Problem resolution
How did other banks rank in the latest Customer Satisfaction Study?
Ultimately, there was an overall decline in customer satisfaction within the Big Five, primarily due to a decline in fee satisfaction. If you can recall, Royal Bank of Canada (RBC) has recently increased fees on banking products.
The main cause of the decrease in fee satisfaction is due to an increase in various changes to fee structures; 27% of customers have experienced these changes. A couple of months ago we saw banks increase their line of credit interest rate for customers – despite many being model clients.
What makes TD Stand out from their competition?
The fact is, TD has done several things over the year to help make it #1 among the Big Five.
Here are some of the highlights of TD’s service and convenience:
- TD is open 50% longer than its competition – a quarter of their branches are open 7 days of the week. This to me is one of the most convenient features of TD; I love being able to go to the bank any day of the week.
- TD is opening 20 more branches in 2012-07-21
- TD has embraced social media, taking the world by storm in their engagement and activity on it.
To me, TD has set a standard of customer satisfaction, and they are being recognized for it, which I am happy to see.
What do you think of TD Canada Trust ranking #1?