It is official; the financial product of the year has been announced and the winner will come at no surprise to many people.
What is Product of the Year?
Product of the Year is a distinction award for consumer products that reward innovation, and Canada’s most discerning critics determine it. Product of the Year has been the gold standard for consumer product innovation in Europe for over 2 decades.
The process behind this contest requires a jury panel of leading Canadian marketers, media, industry and trade representatives to review all entries to ensure they meet the competition criteria.
Winners are voted on by a representative panel of over 12,000 Canadian consumers through an online survey conducted by independent research company TNS, which is the largest custom research company in the world
And the Winner is?
The financial product of the year is none other than ING Direct’s THRiVE Chequing Account. Honestly, the THRiVE Chequing Account in my opinion was the only choice for this category in Canada.
ING created the THRiVE Chequing Account to satisfy the demand for a chequing account. Having done so allowed people to have access to great savings accounts, and a FREE chequing account as well.
The cherry on top of this account is that it actually pays to have this account. By using the THRiVE Chequing Account you are able to earn interest on the money you have in it.
Considering that Canadians on average pay $185 in bank fees per year, this account lets you put the money for account fees to better use – earning more interest for yourself.
Included in the THRiVE Chequing Account is Whoops! Protection, which is a unique feature that covers clients up to $250 with no fees or interest, however you have to pay back the funds within 30 days.
I have to say, ING Direct deserves to win this award, the time spent on creating this chequing account and marketing it shows how much they are invested in developing the best banking experience for their clients.
Recently, ING Direct ran a contest called the THRiVEtastics, a competition where four celebrities competed for the charity of their choice. The goal was to spend $7000 within 7 hours. The money spent went to other charities, stores and much more. The winner received $15,000 for their charity. This competition demonstrated the power of THRiVE Chequing, and showed people what the THRiVE Chequing Account is capable of. The THRiVEtastics was a great event, and I am glad I was able to participate and see it unfold for myself.
ING Direct is able to utilize Twitter to engage constantly with its customers and market the THRiVE Chequing account. It is incredible what has been done, and what may come in the future. It shows the level of devotion to their clients is second to no one, and will engage with their customers through various means.
I am truly ecstatic that ING won product of the year, they deserve it The product speaks for itself and anyone who uses it can vouch how great it is.
Do you think the THRiVE Chequing Account deserved to win?