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Knowing Your Banks: President’s Choice Financial

3 October 2009

It has been quite some time since the last Knowing Your Banks article, no excuses but today’s article is definitely worth the wait.

President’s Choice Financial is a financial institution that offers services through a joint venture between Loblaw Companies and Canadian Imperial Bank of Canada (CIBC).

You have probably walked into a random Loblaw’s and seen brochures around the supermarket about banking services and products from President’s Choice Financial or gone into a Loblaw’s superstore and seen a President Choice Financial pavilion; maybe you have taken the time to look at what is offered, maybe you are too busy to care.

What Products are offered?

President’s Choice Financial does offer several products worth inquiring about, such as a no fee chequing account.

President’s Choice Financial is part of the direct banking division of CIBC; its bank number is the same as CIBC (010). This institutional number is 010.

President’s Choice Financial does not have any branches; rather customer interactions are cared out over the Internet, the telephone, at ATMs or at pavilions located inside Loblaws-affiliated stores.

For a financial institution that does the majority of its customer interactions on the telephone and internet, this proves that they are helping customers, and satisfying their needs better than other mid size Canadian banks.

President’s Choice Financial offers a chequing account, secured line of credit, unsecured line of credit, loans, savings account, GIC, RRSP, mortgage, Mutual Funds through CIBC and insurance products.

What else does President Choice offer?

As of January 2009, there are 234 pavilions across Canada.

On another note, President’s Choice Financial was ranked by J.D. Power and Associates as the highest customer satisfaction among mid size Canadian banks in 2007 and in 2008.

For customers to benefits from President’s Choice Financial low cost, “no fee” structure, clients perform transactions on the internet, at an ABM or by telephone.

From January 2001 and October 2005, banking services for President’s Choice Financial were provided by Amicus Bank, a wholly owned subsidiary outside of CIBC.

After October 2005, banking services were provided by the direct banking division of CIBC; Amicus is also a division of CIBC Retail Markets as well, making it no long a separate legal entity.

President’s Choice Financial has approximately 2.1 million customers.

President’s Choice Financial, through CIBC is a member of the Canadian Bankers Association (CBA) and registered member with the Canada Deposit Insurance Corporation (CDIC), a federal agency insuring deposits at all Canadian chartered banks.

President’s Choice Financial MasterCard is issued by President’s Choice Bank, a subsidiary of Loblaw, in association with Credit Union Electronic Transaction Services.

The reward program President’s Choice Financial products uses are called PC Points. PC Points are provided by President’s Choice Bank and it can be redeemed for free groceries or other rewards.

President’s Choice Financial is a great mid size Canadian Bank, if you ever feel like moving away from the larger Canadian banks, this financial institution is always a good choice.

Continuing Series:

Knowing Your Banks: Royal Bank of Canada

Knowing Your Banks: Toronto-Dominion Bank

Knowing Your Banks: Bank of Nova Scotia

Knowing Your Banks: Bank of Montreal

Knowing Your Banks: Canadian Imperial Bank of Commerce

Knowing Your Banks: National Bank of Canada

Knowing Your Banks: Citizens Bank of Canada

Knowing Your Banks: Canadian Western Bank

Knowing Your Banks: “The Big Six”

Knowing Your Banks: HSBC Bank Canada

Knowing Your Banks: Desjardin Group

About the Author


My favorite weapon of choice is the samurai sword. I use it to cut my chicken during dinner, cut my hair and periodically carve my name into stone when I am bored. I love meditating on top of a 15ft high pole and eating those sushi’s with smoked salmon on top. I love everything there is about Canada and everything financially related to Canadians. I write deily posts from Canadian Banks to Credit Card information.

Comments (6 )

SDC in NS Wrote:

When will PC Financial have a mobile banking app for iPhone? CIBC has one – shouldn’t porting it over be simple?

Sensei Wrote:

I have been wondering the same thing, but we all might think it is a simple process, but maybe it is a lot harder than we think it might be. I am hoping they launch one soon because a lot of banks have already released their own mobile banking app.

Jon Wrote:

It is a simple process. They are a cheap a$$ bank that has no concept of customer service. The whole point of PCF is being able to do business with the bank without having branches. They are making a killing by not having that overhead, yet the banks with tellers all have good apps. Their website doesn’t even properly support mobile devices. In my opinion PCF is a joke.

Garrett Wrote:

I’d also love a banking app! I am considering switching to scotiabank because their app is awesome.

Darlene Wrote:

I saw a few months back a job posting on Workopolis for an App Developer to work for PCFinancial. I think it’s coming… but very slowly – and definitely WAY behind the others.

Sensei Wrote:

That is interesting news to hear. Hopefully we do see a mobile app come soon – it will help it stay competitive in technology :)

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